Before we started building bikes, we organized hip-hop parties celebrating our love for the lifestyle, beats, and lyrics. Dr. Dre, Biggie, 2Pac, Missy Elliott’s swag, music videos, and everything else they represented was our inspiration. Especially the lowriders cruising majestically through the streets of L.A., like in Masta Ace’s “Born to Roll” or the bikes in DMX’s “Ruff Rider’s Anthem” videos. This video series will connect the dots between the influences, the people, and the brand.
Learn how Pero brought a brand-new take to the ladies-bike segment. Miles away from every stereotype the Lil’Missy redefines whats cool on the world`s concrete catwalks in the best Ruff Cycles manner.
Building a true lifestyle brand in the eBike segment.
